HAVAS PLAY
11-2023
The following script was submitted for a Unibet client competition, which is a sports gambling application. The creative concept for the commercial was conceived collaboratively by both me and my copywriter, Karine. However, because the content was deemed unfit for the small screen, the agency decided it was prudent not to explore the idea any further.
I took charge of developing the storyboard. The visuals were generated through Midjourney. Each picture was carefully crafted to capture a special feeling, achieved by choosing the right places and lighting.
CREATIVE DIRECTOR : Fabrice Plazolles
ART DIRECTOR : Giulia Poloniato
COPYWRITER : Karine Sanzalone
ART DIRECTOR : Giulia Poloniato
COPYWRITER : Karine Sanzalone