HAVAS PLAY
10-2023
For the Run in Lyon race competition organized by Hyundai in the south of France, I was tasked to create various graphic assets.
Among them was the design of a podium. In this endeavor, I opted to integrate recurrent graphic elements from the brand's communication repertoire, notably incorporating the symbolic “dynamic energy wave” of the automotive brand.
In strict adherence to the brand's guidelines, I meticulously crafted a three-sides totem, strategically designed to promote and enhance the visibility of the event in conjunction with the introduction of the 2023 KONA Electric, a new car model.
ART DIRECTOR : Giulia Poloniato
PROJECT MANAGER : Ludivine Hegesippe-Lapierre
PROJECT MANAGER : Ludivine Hegesippe-Lapierre