ACCADEMIA DI COMUNICAZIONE
05-2023
✏️ WOOD PENCIL - D&AD New Blood Awards
Gymshark wants to create a community of young people willing to help each other and bring positivity to the world.
We found out that 30% of young adults in the UK experience loneliness that leads to a lack of motivation. Gymshark wants people to be the best version of themselves, but how can that happen with these circumstances?
This is why we came up with “Streetshark”, a way to bring the gym attitude into everyday life. We selected the best personal trainers from the Gymshark community to go around the city and encourage people to face their everyday tasks with the right mindset, making them feel a part of our family.
ART DIRECTOR : Giulia Poloniato, Davide Zanfabro
COPYWRITER : Franceso Biondo, Cassandra Mazza
COPYWRITER : Franceso Biondo, Cassandra Mazza