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briefThe request is to advertise Shun knives, “extremely sharp knives” made in Japan.
insightSome haircuts are so precise that they appear to have been achieved with a blade, rather than scissors.
ideaCreate an OOH campaign, a Social Media campaign, and an activation using pictures of fun and particularly sharp haircuts.
social mediaSeveral Instagram posts will be published to grab users’ attention.
activationMannequins with wigs resembling the haircuts featured in the campaign will be put on view behind display windows of several fictitious hair salons. Among them, a screen with an internal camera will be installed instead of a mirror. Passersby will be intrigued by the wigs and will stop to take selfies in front of the "mirror", which will automatically show their reflection with a new funny haircut. The final goal is to produce user-generated content on Social Media platforms.
Supervised by Art Director Stefano Colombo