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Burrow for Sale


ART DIRECTORS CLUB OF EUROPE - HIGH POTENTIALS’ 23


brief

Peta wants to convince people that humans are not a superior species, and that animals have the same rights as us.

Therefore, mistreating them is unjustified.


insight

When we have to leave home, we put it up for sale.


idea

Make animals sell their homes on Zillow, the most used American real estate website.


execution

Peta will form a partnership with Zillow to feature listings of animals who are being forced to sell their homes in order to move into laboratories. These animal listings will include a call-to-action to donate to Peta in support of the cause. The ads will be displayed on various channels, both online and offline, just like how real estate listings are typically advertised.



Project made in Accademia di Comunicazione (2023)
Art Director: Giulia Poloniato
Copywriters: Virginia Abbruzzese, Luna Carocci
Supervised by Art Director Davide Fiori and Copywriter Benedetta Lucca