projectAs part of my thesis project, I have embarked on launching a new perfume brand called “Hirondelle”. The products are synesthetic fragrances that have the capacity to evoke memories of people, places, and past experiences. In order to promote the brand, a commercional has been produced with the aim of breaking away from classic perfume ads, and instead, to narrate a story through the employment of the five senses.
The social media campaign aims to promote the brand and its products through images, videos, and poetic and narrative texts. The purpose is to evoke synesthesia.
Supervised by Thesis Supervisor Fabrizio Ballabeni
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