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Streetshark

︎ WOOD PENCIL - D&AD NEW BLOOD AWARDS


background

Gymshark wants to create a community of young people willing to help each other and bring positivity to the world.


insight

Without the right motivation, even little tasks feel like big goals to achieve.


idea

Bringing the gym attitude into everyday life.


execution

Gymshark sends its best personal trainers around the city to encourage people to approach daily activities (chasing the bus, carrying heavy bags or bringing luggage up the stairs) with the right mindset, making them feel part of their community.


Project made in Accademia di Comunicazione (2023)
Art Directors: Giulia Poloniato, Davide Zanfabro
Copywriters: Francesco Biondo, Cassandra Mazza
Graphic Designer: Andrea Matera
Supervised by Art Director Dave Morris and Copywriter Jason Cascarina