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DENTSU STUDENT AWARDS - SPECIAL MENTION
Translation:When the road gives the worst of itself, give the best of yourself.
Our campaign was among the 10 finalists. It was displayed in Piazza San Babila, Milan.
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Project made in Accademia di Comunicazione (2022)
Art Directors: Giulia Poloniato, Ilaria Carpena, Federico Rocchitelli, Davide Zanfabro
Supervised by Art Director Davide Fiori and Copywriter Benedetta Lucca
Dentsu Comes To Town
brief
The brief requires the creation of an OOH campaign focused on road safety. Roads are currently one of the most dangerous places for vulnerable groups: speed limits are not respected, red lights are ignored, cyclists and pedestrians receive verbal and gestural insults. The goal of the campaign is to bring respect, peace, and harmony to the streets of Milan.insight
Simple symbols have the power to convey significant concepts universally.idea
We are using the symbol of peace for our campaign, as it represents the values we want to communicate to road users. Its visual shape, similar to that of a steering wheel, enables us to merge the two elements and play with the image of peace and love to assign a new meaning to driving and suggest positive behavior to all drivers.Translation:When the road gives the worst of itself, give the best of yourself.
Our campaign was among the 10 finalists. It was displayed in Piazza San Babila, Milan.
Art Directors: Giulia Poloniato, Ilaria Carpena, Federico Rocchitelli, Davide Zanfabro
Supervised by Art Director Davide Fiori and Copywriter Benedetta Lucca